Making the right kinda noise!
What is Mel Communications?
Mel Communications is dedicated to creating PR & Marketing campaigns that really make an impact. Whether you’re a young start-up on a tight budget simply looking for advice, a business looking to outsource their PR and marketing or an established brand requiring additional ad hoc support then speaking to Mel is the right way forward.
Why Mel Communications?
Mel Communications was founded on a passion for all things public relations (PR) and Marketing by Melanie (Mel) Johnson-Holliday. Having worked across various B2B technology agencies and worked in-house, Mel wanted to use her skills to help organisations of all sizes to grow their business by raising awareness through creative campaigns and compelling content.
Working closely with your team, Mel Communications will create a plan of activity consisting of PR, marketing and social media activity that aligns with your key messages and objectives. Whatever your budget, we’ll consult and work out a strategy that will be a success for your organisation and can be adapted as we continue to work together.
We also offer ad hoc services that you can pick and mix at a time when you need them.
Who is Mel?
With over 16 years' experience in PR & Marketing, Mel has worked up through the agency ranks from junior account executive to account director, worked in-house as Head of PR & Marketing and now launched Mel Communications to bring together everything she has learnt.
Her career has focussed on B2B technology with a stint in the consumer tech industry which has led her to work with brands such as Kaspersky, Airbus, Moonpig and most recently aql. Mel enjoys nothing more than creating campaigns and stories to drive brand awareness to help organisations to grow and achieve their goals.
Outside making stars of her clients, Mel enjoys walking her dogs around the Yorkshire countryside, talking about Airedale Terriers (and a Shih Tzu), crocheting and listening to BBC Six Music.
What's on offer?
Mel Communications will work with you on a retained, project or ad hoc basis depending on your needs. Whatever you choose, a combination of the following tactics will be part of your organisation’s strategy to drive the success of any PR and marketing campaign:
Thought-leadership
Working with your senior leadership team, a series of thought-leadership, opinion and commentary, articles/blogs will be created.
Press releases
Regular press releases will be drafted and distributed to a target media list to share product/service announcements, customer wins, research and other organisation news.
Customer/end-user case studies
Your customers are your greatest advocates. We’ll work with your customers to draft case studies that highlight your good work.
Interviews
We’ll pitch and secure media interviews for your organisation’s spokespeople.
Features
We’ll maintain a forward features and editorial calendar to identify opportunities for your organisation to be included in upcoming articles.
Industry awards
Highlight, draft and submit your organisation’s submissions for relevant industry awards.
Webinars
Create webinar ideas and manage delivery.
Social media
Create and maintain social media content across all platforms.
Commentary
Monitor for relevant news stories and submit commentary from your spokespeople.
Speaker opportunities
Identify relevant speaker opportunities and submit ‘call for papers’.
Marketing mailers
Compile a schedule of customer mailers, draft content and manage distribution.
Content writing
Drafting website copy, sales collateral and other material needed for marketing and PR activity.
PR Consultancy
If you’re an agency and need someone to manage a specific account, then Mel Communications can help you. We offer an account management service on a daily rate that may suit your requirements. Including all the traditional PR tactics, this service also includes:
Reporting & planning
On a quarterly basis (or how you prefer) organise a reporting and planning meeting to review the past three months and discuss activity for the upcoming months.
Weekly and monthly reporting
Weekly status reports will be created and an end-of-the month report will be compiled to look.
Client meetings
Manage and lead client face-toface meetings, including creating agendas and follow-up notes, including kick-off meetings.
Coverage reporting
Monitor and report on coverage achieved.
Catch-up calls
Attend regular catch-up calls with clients to discuss current activity and successes.
PR representation
PR representation at company meetings internal or external to support spokespeople and your organisation.
PR plan
Working closely with your clients, create a PR plan of activity on a quarterly basis.
